(5a edició)

Contents

Module Contents

Strategic Management

(5 ECTS credits)

Design and implementation of the strategic policy.

Human Resources Management

(5 ECTS credits)

Design and implementation of the HR policy.

Marketing and Comercial Management

(5 ECTS credits)

Marketing plan. Strategic segmentation, and comercial negotiation. Revenue management, brand management and comunication plan.

Financial Management

(10 ECTS credits)

Financial analysis, budgeting and cash management.

Operations, Quality and Information Systems Management

(5 ECTS credits)

F&B and operations controlling, purchasing, quality management. Information systems management.

Practicum

(15 ECTS credits)

The practicum comprises 15 ECTS credits and is assessed by means of an internship report. The aim is for participants to adapt individually and complement their professional profiles in the best way possible in accordance with their previous experience and career guidance that they require. It's compulsory.

Project

(15 ECTS credits)

The project comprises 15 ECTS credits and is assessed by a tribunal. It consists of a business plan and the implemetation of a management system. It's compulsory.

Total ECTS Credits 60