1. STRATEGY, DIGITAL INNOVATION, AND MARKET

· Business strategy

· Business ethics & sustainability

· Innovation & Design Thinking

· Digital Transformation

· Market Research

· Finance

· Strategic Marketing

· Branding

2. MANAGERIAL SKILLS

· Leadership & Communication

· Critical Thinking

· Negotiation

· Storytelling & Presentation tools/techniques

3. TACTICAL EXECUTION

· Marketing and Sales Planning

· International Operations Management

· Commercial Management

· Product

· Pricing

· Customer Relationship Management

· Customer Experience Management

· Communication Strategy & Promotion

· Inbound & Digital Marketing

· Omnichannel

4. BUSINESS STUDY TOUR

Students will go on a curricular Business Study Tour in an internationally accredited (triple crown) institution, where the students will immerse in business realities for two weeks, with a final assessment at the end of the stay. The tuition fee for this international module is included in the price of the master (travel cost and accommodation included but not the meals and further transportation during the stay). Students who choose not to attend the BST will have the chance to take the module the following academic year (subject to extra cost) or carry out a business case covering the courses and/or business realities given during the BST.

5. GROUP FINAL PROJECT

The Group Final Project will let you demonstrate all the competences needed you have acquired throughout the program to produce an original Marketing and Sales plan, working in groups, guided by an expert professor along the process. Moreover, you must demonstrate before a Tribunal that you have also developed the key competences to carry out an accurate analysis, make precise, efficient, and effective decisions through the right selection of segments and targets, delivering the most appropriate communications through the right channels to optimize resources, maximize impacts and increase profitability, which help you defend your project professionally.