At IED Barcelona Design Management is taught by a faculty body of practitioners from Design & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of a real-industry project commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

The Design Management Master students are hosted in a dedicated classroom, a space that it’s transformed in an innovation design studio where students experiment with new tools and knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology.

The students are taught a very diverse set of tools, to train their skills to a level where they can communicate well and loose the fear to discuss at sketch level or through a video.

With the aim of creating synergies between futures professionals, some transversal activities are held for exchanging knowledge with students of different programs.

Personal Research Project

The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.

The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade.

Field Trips

To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum. With the guidance of professors and coordination, students explore different markets and professional contexts in Europe.

Each Field Trip will take students for several days to European cities to exchange knowledge in different environments. After those days devoted to academic activities, students have the opportunity to discover the city.