The Summer Course in Fashion Product Management provides all the right tools to develop a strategic and innovative method to manage fashion products, taking into account the brand’s positioning and values. This course covers the basic principles of business management in the fashion market context, providing significant insight into product processes, marketing and communication strategies, as well as trend inspiration and production mechanisms with a creative and cultural basis.

Objetivos: – Learn to develop a collection strategy, pointing to markets while being creative. – Know and use the necessary tools to implements a product strategy in tune with target and brand positioning; an integral project for a fashion product where the priority will be to define a brand style to set a stand-out position in the market. – Build a collection, its structure, extent and profundity, through sales, competence and trends analysis to develop an optimal collection considering final value, time and costs. – Develop the processes of collections, purchases, providers management and product logistics. – Understand the intervention degree of each actor (design, product, commercialization and communication) to obtain a successful collection. – Qualify students to face real situations in the field of fashion coherently and with a professional attitude.

A quién va dirigido: This course is addressed to: – Graduates in fashion design and marketing who want to improve their knowledge of fashion products to go into professional industry. – Salespeople, and sales and retail managers, interested in going more deeply into the field of fashion products to enhance their skills and stand out from other professionals. – Creatives from different fields (graphic, interior or product design) attracted by the fashion system and the functioning of collection and interested in broaden and specialise the proposals to be given to their clients. – Product, production and logistics managers, and sales planners, who want to attain a wider vision of fashion and comprehend the creation of collections adapting them to trends and markets at the same time. – Visual managers and agencies looking for a broadening of their product strategic visual, its movement in stores and its adaptation to the needs that users have.