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Master in Fashion Management

IED Barcelona Istituto Europeo di Design.
IED Barcelona Istituto Europeo di Design.

Máster Presencial en Barcelona (Barcelona)

Precio:
Duración: 11 meses

Resumen del máster

Objetivos: Objectives Enable Fashion Design, Marketing, Product and Business Management professionals to overcome disciplinary boundaries in order to grow into key drivers of organizational success. Develop students’ understanding of the complete ecosystem behind fashion business, to make them capable to face the actual fashion market challenges, adding value to their previously acquired professional knowledge and skills. Help Fashion designers, communicators, managers & marketing professionals interested in Fashion, become Fashion managers, Fashion managers become fashion leaders, and Fashion leaders become organization leaders of the future. Develop into leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of Fashion Business realities. Make future Fashion managers understand the power of developing strategies, creating brands, and delivering products and services successfully centred in the consumer. Provide students with Fashion and Business Management tools that will enable them to become powerful key contributors in the Value Creation Chain. Develop proficiency in using the tools provided. Students will be able to identify appropriate use of these tools to balance academic and practical knowledge, efficiency in communication and ability to evaluate necessary trade-offs when faced with real business challenges. Expand the students’ roles and capabilities in working with innovation teams. Encourage critical thinking to allow students to be active citizens of our global society.

A quién va dirigido: The Master recognises and welcomes students from a range of backgrounds: Graduates in disciplines of business areas, commercial, marketing and communication, fashion design and mass distribution. Professionals in the field of business management, retail or fashion industry in general, as well as theoretical fields. Those interested in implementing and leading innovative projects within the context of the fashion market.

Información adicional

At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. All the contents, methodologies and tools are taught from the specificity of the fashion industry. This approach facilitates the training in decisionmaking, placing the students in a real context for innovation and experimentation.With the aim of giving a broad and complete preparation to develop their professional careers in the fashion market, students are trained in different and complementary fields. The complexity of managing a fashion business requires a proper knowledge on diverse tools, and the ability to apply critical analysis to quickly react on a changing landscape.Fashion Managers should manage the complete cycle of fashion, from product conceptualization until the product is set on the store and packed in consumer’s shopping bag. The expertise on the fashion market is approached from the key disciplines involved in the fashion system. Experts in these fields will transmit students their experience on fashion trends, process of product design and production, branding, retail and visual merchandising. The awareness on Fashion Culture, complemented with Semiotics, Market Research and Trends will give a proper awareness to understand the target. Business skills are taught from the perspective of fashion business. Marketing, sales, finances, distribution and supply chain are tackled from the fashion business specificity, from the big company’s perspective, but also giving the tools to undertake start-up projects as entrepreneurs. Following the learning-by-doing methodology, students are constantly developing projects in teams.

 
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Temario completo de este curso

Masters of Design and Innovation programme methodology is essentially practical and based on the “learning by doing” approach. It is taught by a faculty body of practitioners from Fashion & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of two real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

The Fashion Management Master students are hosted in a dedicated classroom, a space that it’s transformed in an innovation design studio where students experiment with new tools and knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology. Therefore, the students are taught a very diverse set of tools, train their skills a level where they can communicate well. With the aim of creating synergies between future professionals, some transversal activities are held for exchanging knowledge with students of different programs is part of IED philosophy.

 
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