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Curso de MBA - International Marketing

EU Business School
EU Business School

Curso Online

Precio: más de 9000 €
Duración: 1 años

Resumen del curso

The International Marketing MBA in Barcelona covers fundamental approaches of understanding markets, competitors, product portfolios and consumer behavior from an international perspective. It emphasizes current developments in e-marketing strategies and changes in advertising and the use of media. This program equips graduates with the necessary tools, skills and mindset required to be effective international marketers.

Objetivos: Graduates leave this program with all the tools they need to be effective players in the field of international marketing.

Requisitos: Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.

Temario completo de este curso

TERM I
  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Industrial Visits and Guest Lectures

TERM II
  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Communication Skills (seminar)
  • Job Career Planning (seminar)
  • Industrial Visits and Guest Lectures

TERM III
  • International Marketing
  • Sales Management
  • Marketing Research
  • E-Marketing Strategies
  • Advertising & Media
 
ver temario completo
 
  

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