Program Objectives

• Produce professional visual displays of fashion products.
• Develop, analyze and implement effective marketing strategies.
• Learn how to use Adobe Illustrator, Photoshop and Web Design.
• Forecast styles and trends.
• Evaluate target market needs.
• Buy, sell, promote and distribute fashion products.
• Plan, manage and promote a fashion show.
• Manage an operating budget.

Program Curriculum

Semester 1

• Computer Techniques for Fashion
• Fashion Marketing
• Fashion History
• Textiles and Fabrics
• Public Relations and Event Planning

Semester 2

• Fashion Styling
• Accounting for the Fashion Industry
• Fashion Show Production
• Fashion Product Buying
• Fashion Technology

Semester 3

• Import/ Export Distribution
• Fashion Budget Planning
• Sales Management
• Consumer Behavior
• Analysis of Trends
• Professional Development
• Digital Portfolio