EVENTS INDUSTRYEVENTS INDUSTRY & BASIS OF MANAGEMENT

Objectives:

• Understand the complexity and nature of the events industry.
• Differentiate events typology and be able to determine the resources that will be needed for different types of events.

• Current realities and trends.
• Events typology and particularities.
• Events related industries and their development: catering, lodging, audiovisuals, transportation, etc.
• Events in an international framework.

STRATEGIC & LEGAL ISSUES

Objectives:

• Understand the basics of fundraising strategies and develop successful campaigns.
• To be aware of the legal issues related to the organization of different types of events.

• Fundraising Strategies.
• Doing business in multicultural environments.
• Legal issues in events management.

EVENTS LOGISTICSEVENTS PLANNING & ORGANIZATION

Objectives:

• To provide the necessary techniques to develop, manage and organize different types of events.
• Identify the key actors in the events industry and be able to select the most adequate partners for the development of different kinds of events.

• Event organizers: actors.
• Management of Events Operations: an integrated approach.
• Project Management.
• Events & Design process.
• Human Resources Management: structure, role of volunteering, etc.
• Managing Outsourcing.

EVENTS MARKETING & COMMUNICATION

Objectives:

• Structure and develop the communication & marketing plan related to the event.
• Identify the role of technologies (social media, etc.) and its potential in the development of successful events.
• Understand the dynamics and importance of sponsorship.

• Events as a communication strategy for business.
• Public Relations & Protocol.
• Sponsorship.
• Events and social media.
• Media Management.