Advanced Email Marketing

Email marketing has proven to be a cost effective way to advance business. However, it becomes increasingly difficult to make your message stand out in the deluge of email inboxes today.

The Advanced Email Marketing seminar guides present and future professionals to generate robust email marketing campaigns. As an intermediate to advanced course, attendees will learn strategies to segment and create dynamic content that is aligned to their relevant business goals. From the start, you will be involved with training that helps you build buyer and influencer personas, implement a successful email strategy, communicate more effectively, and drive deeper customer loyalty and market share.

Program Benefits:

• Engage in an interactive course that advances skills from hands-on training
• Understand the trends and best practices in email marketing
• Develop an innovative strategy to put towards your unique email content
• Gain a competitive advantage to other email campaigns
• Acquire techniques and tools to improve your organizations’ email marketing
• Discuss marketing challenges from peers in training group
• Grow professional and digital marketing network

Topics Covered:

• Widening your understanding of email marketing and the best practices
• Understanding the significance of outbound marketing
• Identifying the features of email marketing clients
• Writing effective and engaging subject lines
• Writing effective and optimized email marketing copy
• A/B Testing Strategies
• How to increase open rates
• How to create and manage email marketing campaigns using a Email Service Provider tool
• Creating and maintaining email marketing lists
• Designing and creating email marketing newsletters
• Using and understanding Email Marketing Analytics
• Examining effective email marketing case studies

Who Should Enroll:

This course is ideal for business owners, marketers, and communicators that wish to use email campaigns as an effective business strategy. Professionals looking to expand their set of business tools and marketing content would find this course beneficial as well.