Advances in the digital space – be they social, mobile, or otherwise – are breaking down barriers to market entry, turning established business models on their heads, and offering new ways to engage with customers and employees. To identify and effectively respond to tomorrow’s digital opportunities and threats, it is crucial to develop a truly digital mindset; only with this paradigm can business gains be realized. The”Digital Mindset: How to Innovate and Lead In An Ever-Changing Environment” program incorporates a number of highly dynamic and interactive teaching methods, including group discussions, class lectures and the case study method. Widely used in executive education, the case study method is an intense, challenging approach that requires participants to make business decisions and take action by analyzing, arguing and defending their recommendations against a multitude of equally plausible solutions.

A quién va dirigido: The “Digital Mindset: How to Innovate and Lead In An Ever-Changing Environment” program is aimed at senior and mid-level executives at both media and non-media companies who want to strengthen their abilities to plan and execute strategy in an increasingly digitally driven environment. It is ideal for senior managers, directors and VPs who are preparing to take on positions of greater responsibility within their organizations and who need to broaden their understanding of the digital landscape.