METODOLOGÍA DEL CURSO. Both the whole course documentation and the monitoring of the tutorials along with the final exam will be conducted in English. The level required is Advanced. On-line discussion and debate: Participants will discuss and debate on-line a case that will be used throughout the program. This will clearly establish the need for a a complete marketing tool kit. Individual Study: The text book and first hand experiences will be used to present marketing tools and methodologies that address the issues from the case and identified by program participants. Practice: Practice with tools and methodologies, applying them to the case and presenting their application for debate and discussion will build confidence and know-how of each participant. The study materials will be based on several chapters from “The Next Wave of Technologies: Opportunities from Chaos” by Phil Simon. In addition to the documentation, will be applied case studies, computer models, and adhoc software (if applicable) for a total learning of content. You will be a working team and chat and webinar, including the possibility of attending a symposium or event in the sector.

Objetivos: OBJETIVOS DEL CURSO. Provide tools to investigate the chain of the information of the Organization proposing changes to decision-making agile and productive. Familiarize yourself with the concepts of data analysis and management of information in all areas of the company. Use technologies and tools based on big data and data science. Learn the concepts of acquisition and exploitation of corporate data. Interpret the information for the intelligent corporate decision-making. Do strategic marketing actions. Analyze the different processes in pipeline data, common analysis techniques and the creation of strategic dashboards.