Objetivos: The aim of the Postgraduate course is to help students develop the critical eye they need to detect why things happen, which are the driving forces behind change and how those changes represent new business opportunities. These skills will help them to rise as successful trend research professionals.

A quién va dirigido: This Postgraduate course is geared towards graduates and professionals who, beyond a mere curiosity that proves essential in today’s world, are eager to take on the knowledge and skills needed to play a leading role in designing concepts, services and products to suit new consumers. It proves of particular interest to professionals who wish to turn trend research into their field of expertise or those who wish to work in marketing, publicity or design and would like to learn how to capitalise on the value of trends in their daily tasks. Access to the course will be limited to candidates who are able to show proof of a university degree or equivalent. Candidates who lack the requisite university qualifications may access the course based on their professional achievements. In this case, IED Barcelona will, at its own discretion, decide as to the type of qualification they will be given.