Objetivos: The Master’s main goal is to encourage the development of professional proficiency by implementing an active approach based on “Learning by doing” that blends expertise and listening skills through both practical and theoretical methods related to “Design Thinking”. The aim is to train strategy and communication experts in identity-building and values related to brands in the food, wine and tourism industry. The Master will be held in Barcelona and Florence, two cities bound by a long-standing history of tourism, wine and restaurant industry. Tuscany and Catalunya’s massive presence in dedicated trade fairs and internationally renowned businesses put them on the map as strategic regions for those pursuing a career in this specific field.

A quién va dirigido: The Master is open to post-graduates from diverse majors that have a particular interest for the food, wine or tourism world’s dynamics: Graduates in Marketing. The Master is open to post-graduates from diverse majors that have a particular interest for the food, wine or tourism world’s dynamics: Graduates in Marketing, Communication, Management, Business/ Economics, Hospitality, Service or product Design, Architecture, Tourism and Branding We also accept candidates that have significant professional experience in the field.