Introduction to Tourism What is Tourism The Tourism System Resources Attraction Destination Demand Travel  Business of Tourism Tourism Resources Industries affected by Tourism Marketing and Advertising Transportation Hotel / Accommodations Restaurant Retail Real Estate Medical & Emergency Services Police Services and the Law Waste Management Transportation  Demand for Tourism Demand for Tourism Population Travel propensity Determinants of Travel Propensity Tourist Demand Classification Financial Aspects of Tourism Demand Tourist Motivation Factors preventing persons from tourist activities Ways of Measuring Tourism Demand  Tourism Management Financial Management Human Resource Management Marketing Management Operations Management Risk Management  Customer Service in Tourism What Is Customer Service? Developing a Customer-Centric Mindset Who Are Your Customers? External Customers When & Where Does Customer Service Take Place? The Need for Customer Service What Does Customer Service Mean To You? Developing a Customer Friendly Attitude Excitement is Contagious  Communication Skills in Tourism Developing Effective Communication Skills Non-Verbal Communication Skills Body Language Key Body Language Aspects Eye Contact Facial Expressions Body Posture Verbal Communication Skills The Choice of Words Cross-Cultural Challenges Responsibility of the Cross-Cultural Communicator Presenting a Professional Image