Upon completion of this course, you will be able to understand: The importance of understanding impact. The ways we learn about impact and the ways it is assessed. A framework for understanding the different dimensions to impact. An overview of the impact of CSR to date. The challenges of assessing impact. Why some see CSR as being anti-business or anti-free markets. How some regard CSR as being too pro-business. Why CSR has been criticised for failing to deal with major areas of the interaction of business with society. Why some feel that CSR needs to become more rigorous and tougher in its approach. The major trends that will affect what is meant by CSR over the coming years. Aspects of contemporary CSR that may be refined or enhanced. Evolving types of approach to CSR. What CSR reveals about the changing role of business in twenty-first-century society.

A quién va dirigido: Heads of organisations, chief officers, chairpersons, board members and directors; Heads of departments, and senior managers & executives interested in corporate social responsibility (CSR); managers of tomorrow who wish to develop modern business practices and find ways to act in a truly responsible way; those who see business as being increasingly central to addressing global concerns and society’s expectations of going beyond wealth creation, against a backdrop of financial crises, climate change, political shifts, and population growth; those who want their business to maximise profits whilst also being publicly accountable for its social and environmental record; those who are concerned about the role of business in modern society.