As the last of the three modules that make up the Master Programme for Professional Photography at the IED Madrid, this specialization couse is devoted to advertising and editorial, which means that it includes knowledge in Design Theory and Practice, Picture Editing for magazines and books, working, with models for commercial campaigns, business plans and contracts, copyrigh issues, media reltions, communication theory, advanced retouching, and colour correction, and location management.

A strong and appealing personal work can make the difference when trying to convince commercial clients and agencies. Based on this assumption, the enhancement of the students' professional skills in advertising and editorial photography is complemented by developing a personal body of work.