The program “The Arts and Science of Commercial Excellence”, organized by ESMT Berlin - European School of Management and Technology, is aimed to allow commercial leaders to reconcile the creativity of arts with the rigor of science. By exploring how artists turn their creative energy into world-class performances, participants will receive inspiration for their own business practices. In addition, they will explore the latest scientific insights on how to achieve commercial excellence and share their own experiences. The choice of Berlin (and Germany) and Milano (and Italy) comes from this idea: two cities that are champions in terms of mixing arts and science and synthesize the best of these two fields. Participants will leave the program with concrete action items on how to combine arts and science to achieve the next level of commercial excellence with their organizations. Take this chance and ask for further information through emagister.co.uk.

Objetivos: Understand the arts and science of understanding customers and their needs. Understand the arts and science of creating innovative solutions that cater to customers’ needs. Understand the arts and science of forging strong networks to satisfy customers’ needs. Understand the arts and science of employee motivation required to satisfy customers’ needs.

A quién va dirigido: The Arts and Science of Commercial Excellence is addressed to senior executives, especially those responsible for marketing, sales, and customer service within their organizations.